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OneNote/FIRE/Factor Investing.md
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The idea behind factor investing is that certain factors have been shown to describe high return investments. Factors are separated into two different groups: **style** and **macroeconomic**
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[Blackrocks overview of Factor Investing](https://www.blackrock.com/us/individual/investment-ideas/what-is-factor-investing)
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There are ETF's that track certain factors automatically
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